https://stream.echo6.co/videos/watch/28848d89-c674-4297-b4e7-cea8d42e1e3c Verge is now 5th World. Subscribe to 5th World for news stories, valuable insights, and expert tips on living regeneratively: https://www.youtube.com/@5thworld_com Visit www.5thworld.comGrowing Good Business Series: Get insight into how to start or grow your permaculture business from Philippe Choiniere of Oneka Elements, producer of all natural personal care products. Phillipe shares insights from the building of Oneka, and from a rebranding made necessary by startup mistakes. Oneka’s all natural personal care products are developed using permaculture design principles. Oneka's products respect our water sources and ecosystem, working WITH the elements of nature to nourish the hair and body without the use of sulphates, parabens, or synthetic fragrances. Links to specific topics: 0:45 Our Farm 2:45 What we think we got right 4:00 Rebranding - Improving the perception of our brand 4:45 One sentence changed everything / Why we rebranded 6:11 How we now communicate differently 7:42 Business challenges 8:42 Lessons Learned 9:14 Niche Opportunities 12:38 Advice / insights for someone looking to start their own business 14:27 seeking out mentors Find out more about Oneka at: https://www.onekaelements.com/ More videos in the Growing Good Business Series https://www.youtube.com/playlist?list=PLsszit8mIl_VfzCFQl0ZM5ngVwx7COfVd Verge Website: https://vergepermaculture.ca/ FREE RESOURCES: The Verge Blog Book: http://bit.ly/2Dqjg5G Share your interest in permaculture and sustainability with T-shirts and other products from the Verge Merch Store! https://teespring.com/stores/verge-merchandise DONATE TO THE SHOW!! $5 - http://bit.ly/2mRYEd4 $10 - http://bit.ly/2Deg0Xx $20 - http://bit.ly/2rjHqtM Follow Rob Avis https://www.facebook.com/vergepermaculture/ https://twitter.com/vergepc?lang=en Watch More Rob Avis: Make a Living With Permaculture/Farming: http://bit.ly/2DEOGCR Urban Homesteading Video Series: http://bit.ly/2DilqF3 Verge Grad Interview Series: http://bit.ly/2FM9AAE About Rob Avis and Verge Permaculture: In less than 10 years, Rob & Michelle Avis left Calgary’s oil fields and retooled his engineering career to help clients and students design integrated systems for shelter, energy, water, waste and food, all while supporting local economy and regenerating the land. He’s now leading the next wave of permaculture education, teaching career-changing professionals to become eco-entrepreneurs with successful regenerative businesses. Learn more and connect with Rob & Michelle at https://vergepermaculture.ca/ #biodiversity #sustainability #sustainable Wed, 15 Apr 2026 09:44:38 GMT https://validator.w3.org/feed/docs/rss2.html PeerTube - https://stream.echo6.co https://stream.echo6.co/client/assets/images/icons/icon-512x512.png https://stream.echo6.co/videos/watch/28848d89-c674-4297-b4e7-cea8d42e1e3c All rights reserved, unless otherwise specified in the terms specified at https://stream.echo6.co/about and potential licenses granted by each content's rightholder.