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        <description>Verge is now 5th World. Subscribe to 5th World for news stories, valuable insights, and expert tips on living regeneratively: https://www.youtube.com/@5thworld_com Visit www.5thworld.comIf you are new to business or selling you might not understand the importance of finding a fit in your clients. An integral business owner that understands the benefit of being selective about their clients will tell you exactly who their perfect client is. If they can't tell you this, they might not understand what FIT in business means. In this video I talk about why fit is important, how to seek it and how it will change your business. If you are interested in finding out more about Regenerative Business Mentorship click here: https://vergepermaculture.ca/rbm/ FREE RESOURCES: The Verge Blog Book: http://bit.ly/2Dqjg5G UPCOMING VERGE WORKSHOPS: Permaculture Design Certificate: http://bit.ly/2FP47t2 Permaculture Pro Webinar Series: http://bit.ly/2DivD4f SALATIN SEMESTER BOOK: https://salatinsemester.com/ Verge Website:  https://vergepermaculture.ca/ DONATE TO THE SHOW!! $5 -  http://bit.ly/2mRYEd4 $10 -  http://bit.ly/2Deg0Xx $20 -  http://bit.ly/2rjHqtM Follow Rob Avis https://www.facebook.com/vergepermaculture/ https://twitter.com/vergepc?lang=en Watch More Rob Avis: Make a Living With Permaculture/Farming: http://bit.ly/2DEOGCR Urban Homesteading Video Series: http://bit.ly/2DilqF3 Verge Grad Interview Series: http://bit.ly/2FM9AAE About Rob Avis and Verge Permaculture: In less than 10 years, Rob &amp; Michelle Avis left Calgary’s oil fields and retooled his engineering career to help clients and students design integrated systems for shelter, energy, water, waste and food, all while supporting local economy and regenerating the land.  He’s now leading the next wave of permaculture education, teaching career-changing professionals to become eco-entrepreneurs with successful regenerative businesses. Learn more and connect with Rob &amp; Michelle at https://vergepermaculture.ca/</description>
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