https://stream.echo6.co/videos/watch/b11153da-af47-48a1-bca7-833bd1e3d56e Apple's new "Tracking Transparency" feature will add a pop-up to your iPhone whenever an app wants to track you. It's to let people know when their "IDFA" system is being used. Cybersecurity and privacy journalist Kate O'Flaherty explained to me in this latest video that the IDFA, or ID for Advertisers, is a way for iPhone apps to determine when things like advertising campaigns have been effective, by allowing the apps to monitor a user's activities across the phone. It is a more private way of tracking than cookies in browsers, but Apple says that more transparency is needed. They argue that many people don't realize this kind of tracking is going on, and that users should be made aware of it and given the option to opt out. That's why they've added this feature, and also things like privacy labels to their app store. A great step forward for privacy! Facebook isn't happy, because their entire business model is built on being able to track users. They're even talking about legal action on the grounds of antitrust. What will become of companies like Facebook if users decide they no longer want to be tracked? Watch on Odysee! https://open.lbry.com/@NaomiBrockwell:4/apple-v-facebook-privacy-battle:7?r=DzXweqFwrKKy9W5nrSXLok6w9Secrgc8 Edited by Lee Written by Dan Amankwah and Naomi Brockwell Special thanks to Mike Ricci for all his help advising on this script! Follow Kate O'Flaherty at https://twitter.com/KateOflaherty To support NBTV, visit: https://www.nbtv.media/support (tax-deductible in the US) Visit our shop! https://Shop.NBTV.media Our eBook "Beginner's Introduction To Privacy: https://amzn.to/3WDSfku Beware of scammers, I will never give you a phone number or reach out to you with investment advice. I do not give investment advice. Here are a bunch of products I like and use. Using these links helps support the channel and future videos! Recommended Books: Beginner's Introduction To Privacy - Naomi Brockwell https://amzn.to/3WDSfku Permanent Record - Edward Snowden https://amzn.to/305negc What has the government done to our money - Rothbard https://amzn.to/2KMzmcu Extreme Privacy - Michael Bazzel (The best privacy book I've ever read) https://amzn.to/4jrseiS Digital version: https://inteltechniques.com/book7.html (non affiliate link) No Place to Hide: Edward Snowden, the NSA, and the U.S. Surveillance State - Glenn Greenwald https://amzn.to/2UQmJ4m Some of my favorite products to help protect your privacy! Brave browser: https://brave.com/nao076 Faraday bag (signal stopping, to protect your fob, credit card, computer, and phone) https://amzn.to/3z02UiF Data Blocker (if you're charging your phone in an unknown port, use this so that no data is transferred) https://amzn.to/2SVh0J2 Camera tape (electrical tape is the best tape for covering phone and computer cameras) https://amzn.to/3Xn8xBn USB-C to ethernet adapter: https://amzn.to/2lOVBoy Privacy Screens (use your phone and computer in public? Keep your information safe!) Computer: (Search for the size right for your computer) MacBook Air 13" https://amzn.to/3VQvpZ7 HP/Dell/Acer/Asus/Lenovo 15.6" https://amzn.to/3KK1Oda Lenovo Thinkpad/HP Elitebook/Dell 14" https://amzn.to/4enT2zq Phone: (Search for the size for your phone, decide whether you want glass or plastic!) Galaxy s24 - https://amzn.to/3VGgb8H iPhone 15 - https://amzn.to/45vCd1h Pixel 8 - https://amzn.to/3KFDuJF Wed, 15 Apr 2026 09:27:05 GMT https://validator.w3.org/feed/docs/rss2.html PeerTube - https://stream.echo6.co https://stream.echo6.co/client/assets/images/icons/icon-512x512.png https://stream.echo6.co/videos/watch/b11153da-af47-48a1-bca7-833bd1e3d56e All rights reserved, unless otherwise specified in the terms specified at https://stream.echo6.co/about and potential licenses granted by each content's rightholder.